Fast fashion is a term used to describe a highly profitable business model based on replicating catwalk trends and high-fashion designs and mass-producing them at low cost. The term fast fashion is also used to describe the products of the fast fashion business model generically. (Wikipedia)

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Fast fashion brands want us to believe that fast is good. Keeping up with the trends is essential. According to a McKinsey study, three garments are disposed of for every five new garments produced each year. Research also showed that 90% of our clothing is thrown away before it needs to be.

 

To give you an idea of the scale of the problem, the fashion industry produces an enormous 80 billion garments a year - that is over 10 for every person on earth. While garment prices are dropping, the social and environmental costs we are paying are increasing.

 

Slow fashion is a concept describing the opposite of fast fashion and is part of the "slow movement," which advocates for manufacturing in respects to people, the environment, and animals. (Wikipedia)

 

Slow Fashion is an approach to producing clothing that takes into consideration all aspects of the supply chain and, in doing so, aims to respect three main aspects: people, the environment, and animals. It also means spending more time on the design process and producing clothes with trundles designs and premium, long-lasting quality. It encourages customers to be more thoughtful and intentional about their clothing and choose pieces that will last a long time in their wardrobe.

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As consumers, we can support slow fashion by being more thoughtful and intentional about our clothing and choosing pieces that will last a long time in our wardrobe. 

We can also follow the 5R's rules that encompass a responsible closet while making it easier to restyle what we own before making a new purchase.

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